HarborOne Bank announced that it has named Adam Cupples as its Vice President of Digital Marketing.

“Adam has been an integral part of our success in using technology to provide greater customer support and satisfaction, with tools like our bank-wide customer survey platform,” said HarborOne President and CEO James W. Blake. “We’re proud to rely on Adam’s expertise at HarborOne as we deliver industry-leading customer service throughout our region.”

Cupples has been with HarborOne for five years. Prior to his time at HarborOne, he was the Executive Vice President of Operations and New Business at Strategis, working closely with companies, organizations and professionals developing marketing, publicity and social media strategies to identify and build their brands, widen the pool of potential customers, increase sales and help businesses grow and attract optimal talent.

Cupples was recently elected President of the New England Financial Marketing Association (NEFMA). He attended Bridgewater State University, and graduated with the class of 1997. He now sits on Bridgewater State University Foundation as a Trustee and Chairs the Audit Committee.

Cupples lives with his wife and three children in Marshfield, Massachusetts.